Proforma A-Z Specialties,
A Branding Agency with a Mission

We’ll help you build strategic relationships with key vendors.

Our Team

Sherry Kennedy



I have been in the business of helping companies and organizations market their business for the past 40 years. To begin my industry experience, I was a secretary for a gentleman in Chicago and then decided to go into sales. In 1987 my husband, Tom, and I moved to Texas. At that time we decided to make the break and start our own business. We were doing well, but wanted to have the opportunity to offer our customers more than just promotional items. So in October 2000 we joined Proforma and changed our name to Proforma A-Z Specialties.
Together, our team has over 100 years of experience to help you with any marketing, branding, printing, or promotional products and services.
I married my best friend and partner Tom in 1976. We started working together in 1975. In 1976 we took other positions and came back to working together again in 1986. We have one daughter who is a teacher, and a step-son and step-daughter along with 6 grandchildren and 5 great grandchildren. In my spare time I enjoy shopping and scrap booking.

Our Promo Specialist Jackie


Executive Sales Assistant

I am the Executive Sales Assistant to Sherry Kennedy. I have been a part of the Proforma team since July 2018, but have been a part of the industry for the last 15 years. Making the move to Proforma A-Z Specialties was by far my best business decision ever. Working as part of such an amazing team/family that makes and achieves goals together is a true blessing!
On a personal note I am a mom, stepmom and a Mimi to the cutest little girl ever! I love photography, crafting and enjoying the beautiful outdoor scenery God has given us.
‘My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.’ – Maya Angelou

Promotional products supplier


Graphic Designer

I joined the Proforma A-Z Specialties team as their Graphic Designer in February of 2006. I have always had a passion for art and knew at a young age that I would pursue a career in Graphic Design. I earned my A.A.S. in Graphic Design from Westwood College of Dallas in 2005. I am always excited to accept new challenges to expand my creativity and knowledge in my field with each customer and help bring their ideas to life.

Sheri McBride


Independent Sales Rep

I became a Proforma owner in 1999 and came across a sample magnet that still hangs in my office today. “Choose a job you love and you’ll never have to work a day in your life.” These words could not better express my passion and pleasure of being a member of the Proforma family. In 2004 I merged my Proforma Your Business Solutions with Proforma A-Z Specialties. The merger allowed us all to follow our passions and dreams. Tom has now retired and I am actively searching for the island and beach to retire on.
How may we serve your dreams, passions, and business goals?


Independent Sales Rep

I joined the Proforma A-Z Specialties in 2019. This is one amazing company for sure. I have worked in the apparel business for over 8 years with CreekSide Graphix, a business of my own, and wanted to further my selling options. I joined with Proforma who can do just that. Now I am able to supply any promotional or apparel product there is. My other jobs prior to this have always been working with the public. I love meeting new people and seeing smiling faces. I am a mother of two; a son and daughter which I am very proud of and a wife, as well as, friend to many!


Independent Sales Rep

I am one of the newest additions to the Proforma A-Z Specialties team, and what a great team it is! I am Sales Representative for the Chicago/Rockford Illinois area. I have about 15 years of customer service experience in a variety of specialties. However, in 2009 my husband and I decided that I could be a stay at home mom for our 3 beautiful children. Now that my youngest is in school full time, we decided that it was time to go back to work. Joining Proforma A-Z Specialties was such a fantastic opportunity for me, and I am so excited to spread my wings and soar with this company!

Our Values


Customer Commitment

We develop relationships that make a positive difference in our customers’ lives. Our commitment is to you, and we guarantee a wonderful experience.



We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.


Team Work

We work together, across boundaries, to meet the needs of our customers and to help our Company win.


Respect For People

We value our people, encourage their development and reward their performance.


Personal Accountability

We are personally accountable for delivering on our commitments.


Good Citizenship

We are good citizens in the communities in which we live and work.

Our team is buzzing with new ideas to help your brand get noticed. Contact us today!

Proforma provides brand management solutions. We are committed to bringing ideas, inspiration, strategy, and tools to help our customers grow their business and achieve success. Our proven solutions have helped customers achieve their goals in a variety of areas. Because we offer the broadest array of printing, promotional products, and related graphic products and solutions.

branded merch in dallas
Duncanville Delivery Team

Branded Merchandise | Branded Items

Support your marketing campaigns with creative and custom branded merchandise. Launch your brand into the spotlight with an assortment of personalized products that go wherever you go.